Insights Tab
AI-powered conversation analysis, sentiment scoring, and recommendations
The Insights tab uses computed analytics to surface patterns that are not immediately visible in the raw data. It combines conversation metrics, response quality scores, and actionable recommendations.
Analysis
Conversation Analysis
A summary panel breaks down your messaging activity into key metrics:
- Total conversations -- the number of unique contacts who exchanged messages
- Average messages per conversation -- helps you gauge how much back-and-forth a typical booking requires
- Average response time -- the mean delay between a user message and the assistant reply
Response time thresholds guide the interpretation:
| Average Response Time | Assessment |
|---|---|
| Under 2 minutes | Excellent -- responses are fast |
| 2--5 minutes | Good -- within acceptable range |
| 5--10 minutes | Needs attention -- users may be waiting |
| Over 10 minutes | Critical -- likely impacting satisfaction |
Conversations with more than 20 average messages are flagged as high-engagement. Those with 10--20 are medium-engagement. The distribution helps you identify contacts that may need more streamlined workflows.